Amazon PPC Marketing Agency More Sales. Lower ACoS.
Millions of products compete on Amazon every day. Most sellers waste 40–60% of their ad budget on the wrong keywords, wrong bids, and unoptimised campaigns. We fix that — building data-driven Amazon PPC strategies that reduce ACoS, increase ROAS, and grow your Amazon revenue sustainably.
What Is Amazon PPC Marketing?
Amazon PPC (Pay-Per-Click) is Amazon's internal advertising platform that allows sellers and vendors to bid on keywords and product targets to display their listings in sponsored placements — at the top of search results, on competitor product pages, and across Amazon's display network. Unlike organic search rankings which can take months to build, Amazon PPC advertising delivers immediate visibility for your products at the exact moment high-intent shoppers are ready to buy.
Amazon is now the world's largest product search engine. Over 63% of product searches start directly on Amazon — not Google. When a shopper types a search query on Amazon, the products at the top of the results page are predominantly sponsored listings. Amazon Sponsored Ads management determines which of those top spots your products occupy, what you pay per click, and whether those clicks convert into profitable sales. Without a sophisticated PPC strategy, your products are buried below competitors who are investing in advertising.
Effective Amazon PPC campaign management involves far more than simply setting a bid and running an ad. It requires continuous keyword research and harvesting, negative keyword management to eliminate wasted spend, bid optimisation based on day-parting and competition data, campaign structure that aligns with your product catalogue, A/B testing of ad copy and creatives, ACoS and TACoS monitoring, and strategic integration with your Amazon SEO strategy to compound both paid and organic performance simultaneously.
Why Amazon PPC Is Non-Negotiable
4 Amazon PPC Campaign Types We Master
Every campaign type serves a different purpose in your Amazon sales funnel. We deploy all four — coordinated into a single strategy — to maximise both visibility and profitability.
The highest-volume, most direct-conversion Amazon ad format. Sponsored Products appear within search results and on product detail pages — promoting individual ASINs to shoppers actively searching for products like yours. We manage keyword targeting (exact, phrase, broad), automatic campaigns for keyword discovery, and product targeting to appear on competitor pages. Sponsored Products typically deliver the highest ROAS of all Amazon ad types and are the foundation of every profitable Amazon PPC strategy.
Highest Conversion RateSponsored Brands (formerly Headline Search Ads) display your brand logo, custom headline, and multiple products in a banner format at the very top of search results — above all organic and Sponsored Products listings. They are the most powerful format for brand awareness, new product launches, and multi-product visibility. We create Sponsored Brands campaigns including video ads, store spotlight ads, and collection ads — each A/B tested for headline, product selection, and landing page destination.
Brand Visibility LeaderSponsored Display allows you to reach shoppers beyond keyword searches — retargeting audiences who viewed your products but didn't purchase, targeting competitor product pages, and reaching interest-based audiences both on Amazon and across Amazon's off-Amazon publisher network. This is the critical "bottom-of-funnel recovery" campaign type that recaptures lost sales. We manage audience targeting, product targeting, and view remarketing campaigns to close the conversion gap between traffic and revenue.
Retargeting & RecoveryAmazon DSP (Demand-Side Platform) is Amazon's programmatic advertising solution, giving access to display and video inventory across Amazon properties (Amazon.com, IMDb, Twitch, Fire TV) and millions of third-party websites using Amazon's first-party shopper data. DSP enables brand-building at scale — reaching audiences before they search on Amazon, retargeting across the web, and conquesting competitor audiences. We manage DSP campaigns for brands with sufficient ad budgets looking to build awareness and market dominance beyond search-triggered ads.
Programmatic ScaleAmazon PPC Performance Benchmarks
Typical improvements our clients see within 60–90 days of campaign optimisation across all Amazon ad types.
Our Amazon PPC Management Services
Every service is purpose-built for Amazon's advertising ecosystem — from initial account audit to continuous campaign optimisation and full-funnel growth strategy.
Amazon Account Audit & Strategy
We begin every engagement with a comprehensive audit of your Amazon Seller or Vendor Central account — analysing existing campaign structure, keyword coverage, bid levels, ACoS by campaign and ASIN, wasted spend patterns, negative keyword gaps, and listing quality. We benchmark your performance against category competitors and identify the specific optimisations that will deliver the greatest ROAS improvement fastest. Every new client receives a detailed audit report with prioritised recommendations before we make a single change.
Keyword Research & Harvesting
Amazon keyword strategy is fundamentally different from Google keyword research — search volumes, competition dynamics, and buyer intent signals work differently on Amazon's closed ecosystem. We conduct deep keyword research using Helium 10, Jungle Scout, and Amazon's own Brand Analytics data to identify high-converting, low-competition keywords at every match type. We also implement ongoing search term harvesting — mining your auto campaigns' search term reports to discover new profitable keywords and add irrelevant terms as negatives, continuously improving campaign efficiency.
Bid Optimisation & ACoS Management
Bid management is the most technically demanding aspect of Amazon PPC — and the area where most sellers lose the most money. We implement dynamic bid adjustments based on keyword performance data, time-of-day and day-of-week conversion patterns, placement position data (top of search vs other), and competitive bid pressure. Our bid optimisation strategy simultaneously reduces wasted spend on underperforming keywords and increases bids on high-converting terms where you're leaving money on the table. We target your ACoS goals while tracking TACoS to ensure organic performance is improving alongside paid.
Campaign Structure & Architecture
The structure of your Amazon PPC campaigns directly determines how efficiently your ad spend is allocated and how much control you have over performance. We build campaigns using proven structures — ASIN-level campaigns for precise bid control, separate exact and broad match campaigns for each keyword tier, auto campaigns for discovery, and product targeting campaigns for competitor conquesting. A well-architected campaign structure makes ongoing optimisation faster, clearer, and more effective than campaigns built without a strategic framework.
Amazon Listing Optimisation
Your PPC campaigns can only perform as well as the product listings they drive traffic to. We optimise every element of your Amazon listings to maximise conversion from ad-driven traffic: keyword-rich titles (within Amazon's character limits), persuasive bullet points highlighting key purchase drivers, A+ Content design for brand-registered sellers, back-end search term optimisation, competitive pricing analysis, and primary image optimisation. A listing with a 15% conversion rate is twice as valuable as the same traffic going to an 8% conversion rate listing.
Performance Reporting & Analytics
We deliver comprehensive monthly Amazon PPC reports covering all critical metrics: ACoS by campaign, ad group and keyword; TACoS across total account; ROAS; CTR; conversion rate; impressions; spend vs budget; and organic ranking changes for tracked keywords. We also track new-to-brand metrics in Sponsored Brands campaigns, DSP performance, and category share of voice data. Reports are written in plain language with clear action items — not just data dumps. You always know exactly what your Amazon ad investment is generating.
New Product Launch Campaigns
Launching a new ASIN on Amazon without advertising support is one of the most common — and costly — mistakes sellers make. New products have no sales history, no reviews, and no organic ranking — making PPC the only way to achieve initial visibility. We design launch campaigns specifically for new ASINs: aggressive early-stage keyword coverage to build sales velocity, auto campaigns for broad keyword discovery, competitor product targeting to steal share from established listings, and Sponsored Brands campaigns to build brand recognition alongside product sales. We manage the transition from launch ACoS to profitability ACoS as organic rank improves.
Amazon Store & DSP Management
For brand-registered sellers, we design and optimise your Amazon Brand Store — a multi-page brand experience that showcases your full product range, tells your brand story, and maximises revenue from Sponsored Brands traffic. We also manage Amazon DSP campaigns for brands ready to scale beyond search-triggered advertising — reaching shoppers across Amazon's owned properties and the broader web using Amazon's unparalleled first-party purchase intent data. DSP is where market leaders separate from the competition.
Free Amazon PPC Audit
We audit your Amazon advertising account — ACoS by campaign, wasted spend analysis, keyword gaps, bid structure, and listing quality — then deliver a prioritised optimisation plan with expected ROAS improvements. Completely free, no commitment, delivered within 48 hours.
How We Scale Your Amazon Sales
A structured 5-step methodology from account audit to compounding sales growth — refined across 500+ Amazon seller accounts.
Account Audit
Deep-dive analysis of your existing campaigns, keywords, bids, ACoS, and listing quality — benchmarked against top competitors in your category to identify every performance gap.
Strategy & Structure
We design your full campaign architecture — Sponsored Products, Brands, Display, and DSP campaigns — with keyword strategy, bid targets, budget allocation, and ACoS goals defined before launch.
Launch & Execute
Campaigns go live within 5 business days of onboarding, with full conversion tracking, listing optimisation, and auto campaigns running in parallel for keyword discovery from day one.
Optimise Weekly
Weekly bid adjustments, search term harvesting, negative keyword additions, A/B test analysis, and placement optimisation — continuously improving ROAS and ACoS as data accumulates.
Scale & Report
Monthly performance reports with full attribution, organic ranking impact, and category share of voice — plus strategic recommendations for scaling budget into the highest-ROAS campaigns and ASINs.
Our Amazon PPC Management vs. DIY or Generic Agencies
| Area | ✅ Women Empire Tech | ❌ DIY / Generic Agency |
|---|---|---|
| Campaign Structure | ASIN-level campaigns, match type separation | One broad campaign, all products mixed |
| Keyword Strategy | Weekly search term harvesting + negative additions | Set-and-forget, no ongoing harvesting |
| Bid Management | Dynamic bids by performance, placement & time | Fixed bids, rarely adjusted |
| ACoS Targeting | Goal ACoS set per ASIN based on margins | No margin-aware ACoS targets |
| TACoS Tracking | Full TACoS monitoring including organic impact | ACoS only — organic impact ignored |
| Listing Optimisation | PPC + listing optimised together for conversion | Ads only, listings untouched |
| New Product Launches | Dedicated launch strategy with velocity-building | Standard campaigns, no launch approach |
| Reporting | Monthly reports with revenue, rank & ROAS data | Screenshots or automated data exports |
High-Intent Keywords for Amazon PPC Clients
We rank this page for the exact queries Amazon sellers search when looking for a PPC management agency — commercial, informational, and solution-stage.
Why Choose Us for Amazon PPC Management
We've managed Amazon PPC across every major category — electronics, health, beauty, home, fashion, sports, and more — across USA, UK, Germany, UAE, and Australia marketplaces.
Amazon-Native Expertise
We live and breathe Amazon's advertising platform — understanding the nuances of A9 and A10 algorithm interactions with PPC, the specific dynamics of Amazon's auction system, and the strategic interplay between paid and organic performance that most agencies miss. Our team runs campaigns on Amazon Seller Central, Vendor Central, and Amazon Advertising Console daily across all major categories.
ACoS-First Approach
Unlike agencies that optimise for click volume or impressions, we optimise for profitability. Every campaign we manage has a clear ACoS target based on your specific product margins and growth goals. We track ACoS and TACoS simultaneously — ensuring your advertising investment is building organic rank and long-term sustainable sales, not just short-term paid traffic that evaporates when you pause spending.
Data-Driven, Weekly Optimisation
We don't set campaigns and check in monthly. Amazon's competitive landscape shifts daily — competitor bids change, new products enter categories, keyword trends evolve. Our team reviews and optimises every account weekly — harvesting new keywords, adding negative terms, adjusting bids, and responding to performance shifts before they become expensive problems.
PPC + Listing Integration
Most Amazon PPC agencies optimise your ads but ignore the listings those ads drive traffic to. We optimise both simultaneously — because a poorly converting listing wastes every penny your ads spend. We improve titles, bullet points, A+ Content, images, and backend keywords alongside your PPC campaigns, multiplying the revenue impact of every optimisation.
Multi-Marketplace Experience
We manage Amazon PPC across all major global marketplaces — Amazon.com, Amazon.co.uk, Amazon.de, Amazon.ca, Amazon.com.au, and Amazon.ae. Each marketplace has different competitive dynamics, keyword behaviour, and bidding patterns. Our multi-marketplace experience means we don't apply a US-only playbook to your UK or German account and wonder why it underperforms.
Transparent Revenue Reporting
Our monthly reports go beyond ACoS and CTR to show you what matters: total revenue generated, organic rank improvements, new-to-brand customer rates, and return on total Amazon investment (including fees and COGS). You always know what your Amazon advertising budget is actually generating in net profit — not just gross sales.
"On Amazon, the difference between a profitable seller and a struggling one is almost always the quality of their PPC strategy. We build the strategy that wins."
— Women Empire Tech Amazon PPC Team · 500+ Clients · 5.0★ Upwork · 18+ Countries
Real Sellers. Real Amazon Growth.
"Our Amazon ACoS was sitting at 48% before Women Empire Tech. Within 8 weeks they'd restructured our entire campaign architecture, added 2,400 negative keywords we were wasting budget on, and brought our ACoS down to 16.2%. ROAS went from 2.1× to 6.2×. Our monthly Amazon revenue tripled in 4 months."
"I'd tried managing my own Amazon PPC for 18 months and never got ACoS below 35%. Women Empire Tech audited my account, launched proper ASIN-level campaigns, and implemented their search term harvesting system. My ACoS is now 19% and more importantly my organic rankings improved dramatically — the flywheel effect they explained is completely real."
"The new product launch strategy was exceptional. We launched 3 new ASINs using their velocity-building PPC approach — all three were on page 1 for their primary keywords within 6 weeks, with 4.5+ star reviews. The Sponsored Brands video campaigns they created outperformed our expectations by 200%. Highly recommend to any serious Amazon seller."
Frequently Asked Questions
Everything about Amazon PPC — how it works, what results to expect, key metrics, and how to get started.
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