Reach decision-makers. Generate B2B leads that actually close.
LinkedIn has 1 billion professionals — including the exact CEOs, CMOs, and Heads of Procurement who buy your product. We build LinkedIn ad campaigns that place your brand directly in front of the decision-makers who matter most to your revenue.
Why LinkedIn beats other B2B channels
The only platform built for B2B buying decisions
LinkedIn Ads are the gold standard for B2B marketing — the only platform where you can target prospects by exact job title, company size, industry, seniority level, and skills simultaneously. You're reaching people in a professional mindset, not interrupting a social feed.
With LinkedIn paid advertising, you can place sponsored posts, personalised InMail messages, and Lead Gen Forms in front of the CFO of a 500-person manufacturing company, or the Head of Procurement at a Fortune 500 firm — with targeting precision no other platform matches.
- Job-title targeting — reach exactly the seniority level that signs the contract
- Company-size filters — target SMEs, mid-market, or enterprise accounts
- Account-Based Marketing — upload your target account list, serve ads only there
- Lead Gen Forms — pre-filled with LinkedIn profile data, zero landing-page friction
Every LinkedIn ad format we create
Built exactly how they appear to decision-makers on LinkedIn — for every stage of the B2B buying journey.
LinkedIn Feed Ads
Native posts placed directly in your target audience's feed — image, video, document, or carousel — that generate higher engagement because they look organic.
Sponsored InMail
Personalised messages delivered directly to your prospect's inbox — only to active LinkedIn members, guaranteeing delivery no email campaign can match.
Native Lead Forms
Opens as an overlay directly in LinkedIn, pre-filled with verified profile data. No redirect, no landing page — two taps to a qualified lead.
Sidebar Text Ads
Small, persistent ads in the desktop right rail — lowest CPM on LinkedIn, ideal for brand reinforcement and always-on retargeting.
Personalised Dynamic Ads
Automatically injects the viewer's own name, photo, and job title into the ad — driving stronger CTR than static sidebar creative.
Swipeable Carousel Ads
2–10 cards, each with its own headline, image, and CTA — ideal for case studies, comparisons, and step-by-step stories.
The most precise B2B targeting on the planet
Combine multiple dimensions simultaneously to reach exactly the right decision-makers, at exactly the right companies, at exactly the right seniority level.
Job Function & Title
CEO, CFO, CMO, VP of Sales, Head of Procurement
Company Size & Type
Startups to Fortune 500 — 1 to 10,000+ employees
Industry & Sector
IT, BFSI, Healthcare, Manufacturing, Professional Services
Skills & Education
Digital marketing, SaaS, MBA, IIT/IIM alumni, PMP
Account-Based Marketing
Upload your target account list, match by domain
Retargeting & Lookalikes
Website visitors, video viewers, CRM contact lists
Geography
City, region, or country-level targeting, 200+ countries
Seniority Level
Entry to C-suite — filter by exact decision-making power
Complete LinkedIn advertising services
Every LinkedIn campaign type — strategised, created, launched, and continuously optimised by our specialist team.
Sponsored Content
Native feed ads — image, video, document, or carousel — with copy and creative A/B tested weekly.
Message Ads (InMail)
Personalised inbox messages to decision-makers with 50%+ open rates and dynamic tokens.
Lead Gen Form Campaigns
Native, pre-filled forms with zero landing-page friction and full CRM sync.
Account-Based Marketing (ABM)
Upload your 300+ target account list — we serve ads exclusively to employees at those specific companies, filtered by job title and seniority within each account.
Text & Dynamic Ads
Cost-effective sidebar ads for brand awareness and always-on retargeting.
Retargeting & Lookalikes
Re-engage website visitors, form openers, and CRM lists with lookalike expansion.
B2B Ad Copywriting
Hook-driven, data-backed copy written for sophisticated professional audiences.
Pipeline & ROI Reporting
Insight Tag setup, CRM attribution, and monthly reports on lead quality and pipeline value. Analytics Service →
How we run your LinkedIn campaign
ICP Definition & Audience Sizing
Build your Ideal Customer Profile — job titles, seniority, company sizes, industries — and validate reach at scale before any spend begins.
Funnel & Campaign Architecture
Map which ad formats run at each funnel stage — awareness, consideration, conversion — and how budget flows across them.
Creative & Copy Production
B2B copywriters craft sponsored content, personalised InMail sequences, and native-feeling creative for every format.
Launch, Insight Tag & Tracking
Install the LinkedIn Insight Tag, configure conversion events, and connect CRM integration before campaigns go live.
Optimisation & Monthly Reporting
Weekly creative and audience refinement, plus monthly reports on lead quality, CPL trends, and pipeline attribution.
Why choose us as your LinkedIn Ads agency
B2B campaign specialists
Exclusively managed LinkedIn campaigns for SaaS, consulting, IT, and manufacturing brands.
ABM-first methodology
Account-Based Marketing sits at the centre of every campaign we build, not an afterthought.
Lead Gen Form mastery
40–60% lower cost-per-lead than landing-page approaches, with verified LinkedIn data.
Pipeline, not just leads
Full CRM attribution tracking every lead through to opportunity and closed-won revenue.
Professional B2B copy
Credibility-first, data-backed copy that resonates with decision-makers who ignore generic ads.
Global experience, India pricing
5.0★ Upwork across India, USA, UK, UAE, and 18+ countries.
Women Empire Tech vs. typical B2B agencies
| Capability | Women Empire Tech | Typical Agency |
|---|---|---|
| Targeting approach | ABM-first: account list + job title + seniority | Broad interest + job function only |
| Lead Gen Forms | Pre-filled with CRM sync — 3× higher CVR | Traffic sent to generic landing pages |
| InMail campaigns | Personalised tokens + sequenced follow-up | Single generic blast message |
| Lead quality measurement | Lead → MQL → opportunity → closed-won | Only tracks form submissions |
| Creative testing | 3–5 variants tested, winners rotated weekly | 1 ad, rarely refreshed |
| Reporting depth | Lead quality + pipeline value breakdown | Impressions, clicks, CPL only |
Keywords this page targets
Ready to Hire
Format-Specific
Informational
Related & Broad
Real LinkedIn Ads results
"They rebuilt our LinkedIn structure with ABM targeting and Lead Gen Forms, cutting our CPL from ₹3,200 to ₹840 while doubling lead quality."
"48 qualified VP-level leads in the first month at ₹840 CPL, with 62% becoming MQLs — after six months of poor results running it ourselves."
"Personalised InMail sequences reached 200+ CFOs across the UAE — 34 booked demo calls in 6 weeks and 4.1× pipeline ROI."
More paid social & digital services
Questions about LinkedIn Ads
CPCs typically run ₹150–₹500 and CPM ₹400–₹1,200 for Indian B2B audiences. Lead Gen Form campaigns generate leads at ₹600–₹2,000 CPL. We recommend a minimum spend of ₹30,000–₹50,000/month. Management fees are separate.
Higher CPCs reflect audience quality — you're reaching verified professionals with confirmed job titles and company affiliations. The true cost per opportunity is often lower despite the higher CPM.
Upload a list of 300+ target companies or domains and serve ads exclusively to employees there, filtered further by job title or seniority — the most targeted B2B ad format available.
Lead Gen Forms open as a native overlay, pre-filled with verified profile data — no page load, no typing. This delivers roughly 3× higher conversion than external landing pages.
Initial leads typically appear within 7–14 days. Full optimisation and reliable CPL benchmarks emerge in weeks 4–8, with pipeline ROI visibility usually within 60–90 days.
Lead Gen Forms drive the highest lead volume at the lowest CPL; InMail drives the highest-quality meetings. We typically combine both with Sponsored Content for nurturing.
Yes — native sync with HubSpot, Salesforce, Zoho, and Dynamics, or Zapier/Webhooks for others, so every lead is tagged with campaign source for pipeline attribution.
Yes — we build ICPs and validate audience size on LinkedIn's targeting tool before spend begins, so even smaller budgets reach a reachable, relevant audience.
Your best B2B clients are on LinkedIn right now
Get a free LinkedIn Ads audit — we'll show you exactly how to reach the decision-makers who buy your product, and what it would cost to put 48 qualified leads in your pipeline this month.
