PPC Portfolio & Case Studies — Real Campaigns. Real Revenue.
Every number on this page is from a real client campaign managed by Women Empire Tech. No projections, no estimates, no industry averages — just actual results from our certified PPC specialists across 18+ countries.
What our PPC campaigns deliver on average
Aggregated performance benchmarks across 500+ client campaigns managed by Women Empire Tech.
4–8×
Average ROAS (Ecommerce)
-47%
Avg. CPL Drop in 90 Days
250%
Avg. Lead Volume Increase
24–72h
Time to First Results
Google Search
Highest-intent traffic — buyers actively searching for your exact product or service. Fastest path to revenue for service and local businesses.
Meta Ads
Unmatched targeting depth. Best platform for ecommerce, D2C brands and B2C services reaching customers by interest and behaviour.
LinkedIn Ads
Target by exact job title, seniority, company size and named companies — essential for B2B SaaS, consulting and enterprise sales.
Remarketing
The highest-ROI channel in every campaign — re-engaging warm audiences who already know your brand, consistently outperforming cold traffic.
Real campaigns we've built & scaled
Six real campaigns across industries — every metric verified, every result achieved for an actual client.
Online Fashion Brand — Google Shopping + Search
Rebuilt Google Shopping feed from scratch, restructured campaigns by product category, added 400+ negative keywords, implemented smart bidding. ₹80K monthly spend grew to ₹3.84L monthly revenue in 60 days.
Property Developer — Google Search + Facebook Lead Gen
Combined Google Search high-intent queries with Facebook Lead Gen Forms — geo-targeted for 3 project locations. CPL reduced from ₹2,940 to ₹1,240 in 45 days.
HR Tech Platform — LinkedIn Lead Gen + Google Branded
LinkedIn Lead Gen Forms targeting HR Directors and CPOs, combined with Google branded search capture. Scaled from 4 to 22 qualified demo bookings per month.
Diagnostic Clinic Chain — Google Local Search Campaigns
Location-specific campaigns for 6 clinic branches — geo-radius targeting, call tracking and appointment sitelinks. CPA reduced from ₹1,214 to ₹680 in 60 days.
Online Coaching Institute — Full-Funnel Meta + YouTube
3-layer funnel: YouTube awareness for students 18–28, Meta retargeting to video viewers, course-specific enrolment offers. 192 paid enrolments at 6.2× ROAS.
Skincare Brand — Cart Abandonment Remarketing System
Dynamic remarketing showing exact abandoned products, with urgency discounts across 1-day, 3-day and 7-day audiences. 31% cart recovery — ₹4.2L recovered monthly revenue.
Our PPC services
Every paid channel, managed by certified specialists — engineered for one outcome: more customers at the lowest possible cost.
Google Search & Display
Precision keyword targeting, RSA ad copy, negative keyword management and continuous quality score optimisation.
Shopping & Performance Max
Merchant Center feed optimisation, custom label strategy and Performance Max leveraging AI across Google inventory.
Meta Ads (FB & IG)
Full-funnel campaigns from cold awareness to warm retargeting, with in-house scroll-stopping creative and constant A/B testing.
YouTube Video Ads
In-stream, Bumper and Discovery ads optimised for view-through conversions, connected to remarketing downstream.
LinkedIn Ads
Target by exact job title, seniority and company. Lead Gen Forms convert at 10–15% vs 3–4% on landing pages.
Remarketing Campaigns
Re-engaging warm visitors across Google Display, Meta and YouTube — the highest-ROI channel in every campaign mix.
Landing Page Optimisation
Dedicated, A/B tested landing pages with message match — most clients see 5–8% conversion rates, 3–4× more leads.
Tracking & Analytics
GTM, GA4, Meta Pixel, LinkedIn Insight Tag and call tracking — see exactly which keyword drove every sale.
Our 5-step PPC process
From the first audit to scaling revenue — results that improve every month as optimisation compounds.
Audit & Strategy
Competitor analysis, audience research, keyword mapping, platform selection and budget allocation around your revenue targets.
Campaign Architecture
Full structure — ad groups, match types, audiences, smart bidding and tracking, ready before a single rupee is spent.
Creative Production
RSA copy, Meta static and video creatives, LinkedIn copy — minimum two variants per ad set for immediate A/B testing.
Launch & Optimise
Daily monitoring for the first two weeks — bids, underperformers and audiences refined based on live conversion data.
Scale & Report
Monthly ROI reports by campaign and keyword. CPL reducing 30–50% over 90 days as optimisation compounds.
Why 500+ businesses choose us for PPC
Certified across all platforms
Google Ads, Meta Blueprint, LinkedIn Marketing Solutions and GA4 Certified specialists who stay current with every update.
Revenue metrics only
We optimise toward CPL, CPA, ROAS and revenue — never impressions or reach numbers that don't generate customers.
AI + human oversight
Smart Bidding and Advantage+ targeting combined with constant expert oversight so platform AI doesn't burn budget unchecked.
In-house creative team
All ad creatives designed internally — quality of your ads directly determines CTR and cost-per-click on every platform.
Daily monitoring, not monthly
Daily checks in the first two weeks, weekly creative rotation to prevent ad fatigue, proactive changes as algorithms shift.
Total transparency
Monthly reports in plain English — spend, CTR, conversions, CPL, ROAS, revenue. No jargon, no lock-in contracts.
"Every number on this page was earned — not projected. PPC done right doesn't just drive traffic, it drives the right customers at the right cost, and gets more efficient every single month."
— Women Empire Tech PPC Team · Google · Meta · LinkedIn · YouTube · 18+ Countries · 500+ ClientsWhat our clients say
"Our Google Ads account was burning ₹60K/month with barely 8 leads. Women Empire Tech rebuilt it from scratch. In 6 weeks we hit 52 leads per month at ₹1,150 CPL — 6× the results on the same budget."
"We launched a new skincare brand and needed fast traction. Their Meta + remarketing campaign generated 142 orders in month one at 4.8× ROAS. We've scaled ad budget 5× since."
"For B2B SaaS, reaching the right decision-makers is everything. Their LinkedIn + Google strategy delivers 22 qualified demo requests per month from CTOs and VPs. The math is extraordinary."
More paid & growth services
PPC questions answered
Budgets, timelines, platforms, and how we reduce your cost-per-lead every month.
PPC means you pay only when someone clicks your ad. Unlike SEO which builds gradually, PPC delivers traffic and leads within 24–72 hours of launch, with every click tracked against your conversion goals.
Most campaigns see first clicks within hours and first leads within 24–72 hours. CPL typically reduces 30–50% over the first 90 days as optimisation compounds.
We recommend ₹15,000–₹20,000/month minimum for Google Search, ₹10,000–₹15,000/month for Meta, and ₹30,000+/month for LinkedIn due to premium CPCs.
Precision keyword targeting with negative keyword lists, full conversion tracking, smart bidding calibrated to your goals, and daily monitoring — every rupee is tracked against a conversion outcome.
Google Search captures active buyers, Meta excels at product discovery and ecommerce, LinkedIn is essential for B2B, and YouTube works best for brand building. Most campaigns use 2–3 platforms together.
Google Search typically achieves 4–6% conversion rate. Meta achieves 3–8× ROAS for ecommerce. LinkedIn achieves 10–15% Lead Gen CVR for B2B. Actual results depend on industry, competition and offer quality.
Contact us for a free PPC audit. If you're running campaigns, we'll review your accounts within 48 hours. If starting fresh, we'll build your complete campaign strategy — all free, no commitment.
Yes — we'll audit your Google Ads and Meta accounts, identifying wasted spend, poor Quality Scores and tracking gaps, delivered free in 48 hours with a prioritised improvement plan.
Ready for PPC that actually works?
Join 500+ businesses across 18+ countries that trust Women Empire Tech with their PPC campaigns. Get a free audit — or launch your first campaign and start seeing leads within 72 hours.
